Have you ever thought about what happens to luxury items that are left unsold? In the fashion industry, unsold clothes, bags and perfume are burned to prevent them from being stolen or sold cheaply.
Only last year, British fashion brand, Burberry destroyed £28.6m (RM153 million) worth of products to protect its brand. In the past five years alone, the value of items added up to £105m (RM 562 million).
Previously, the luxury brand defended the practice by saying the energy generated from burning its goods was captured.
After criticism from environmental campaigners, Burberry says it will now reuse, repair, donate or recycle all unsaleable products.
Burberry is the first major company to publicly end the practice of destroying unwanted products. Marco Gobbetti, its chief executive, said he hoped others in the industry would follow suit.
Gobbetti said: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
Burberry will also end the use of real fur and says existing fur products will be phased out.