A Growing Presence Of Young Women In African Media

It’s not easy going into a male dominated world, but ‘no’ isn’t in Peace Hyde’s list of vocabulary.

Being one of the most high-profile members of African media, she is among the new generation of 30-somethings with brilliant careers.

In 2014, Hyde moved to Africa to try her hand at journalism. Before that, the British-born Ghanaian taught physics and chemistry in Britain.

While working in the media industry, she quickly made a name for herself and later became the head of digital media and partnerships at Forbes Africa.

Hyde succeeded in capturing the audience’s attention by creating and fronting the talk show My Worst Day on CNBC Africa where she persuaded powerful Africans to disclose their biggest failures, and what they learned from them.

Not only that, currently she has a growing number of fans on social media with 380,000 followers on Instagram and 63,000 on Twitter.

Many of these fans are young women who look up to her as a role model, which she herself doesn’t agree with the label.

“There is a heavy focus on feminism and women having a voice from a feminist point of view, but I have always believed I am an individual with a voice,” said Hyde in an interview with AFP.

“By default you will empower others and inspire others to follow in that same respect.”

Hyde and Nnoli

Nigerian presenter Chinenye Nnoli acknowledges the hard work that women working in the media in Africa have to go through.

“In Africa — and not only in Africa, it is global — women have been over-sexualised, but the truth is that it is changing and people are responding to that,” she said. “There actually is a lot of content that mirrors powerful, influential women who have succeeded ethically.”

Other women who have achieved comparable success in different sections of the media include Ugandan sisters Seanice Lojede and Nancy Kacungira. Lojede lauched her own digital marketing company and Kacungira is currently presenting BBC World News’s daily Focus on Africa show.

Both of them share feminist beliefs of which they recently promoted in a video titled “Sexism at Work”.

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