With one foot already in the fashion world, former soccer star David Beckham is branching out into cosmetics with the launch of his debut male grooming line, House 99.
Developed in partnership with L’Oreal Luxe, this new line of products is inspired by David Beckham’s iconic style, combined with British barbershop culture and certain expertise in crafting products for hair, body, beard and even tattoos.
Back in 2016, the L’Oreal group announced a major collaboration between its Biotherm brand and David Beckham, leading to the creation of a skincare range. Almost two years later, the former England midfielder is back working with L’Oreal Luxe, this time working on his own male grooming line.
According to Star2, this new global brand, called House 99, seeks to meet men’s needs while upgrading their daily grooming routine including hair, body, beard, face, and tattoos.
With this debut range, David Beckham hopes to provide the tools men need to create new styles and experiment with their look.
Inspired by the various styles of David Beckham, House 99 is a perfect meeting of British barbershop culture and the expertise of L’Oreal Luxe laboratories. This gives rise to a range of 21 products (including beard oil, beard and hair balm, hair pomade, tattoo moisturizer, face moisturiser) with formulations based on quinoa and spirulina.
“I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for,” said the 42 year old fashion icon.
The House 99 range will launch February 1 in the UK, exclusively at Harvey Nichols, before rolling out to other retailers in the UK and 19 countries worldwide from March 1, 2018. Pricing is yet to be announced.