The Meghan Markle Effect

The princess to be has been seen in the spotlight smiling ear to ear lately – as any future bride should be. With all eyes on her, people are desperate to match with the future royal. But with websites crashing and items selling out within minutes after she has been spotted wearing it, will she have as much selling power as the Duchess of Cambridge?

Image credit: Getty Images

Last week Canadian fashion brand, Line The Label, known for its relaxed outerwear and knitwear, made it’s way to the front of the internet when the Suits actress wore it to publicly announce her engagement to Prince Harry prompting the brand’s website to crash within seconds of the images going live.

Along with the outerwear, the nude heels made by famous high-end footwear brand, Aquazzura, was also sold out on several websites.

On her first official engagement with Prince Harry, Meghan accessorized her outfit with a handbag designed by Edinburgh-based label Strathberry. Within 11 minutes, the same variety of handbag she carried was immediately sold out. If you missed the chance to get a hold of it, there’s no need to shed tears, the much sought after handbag will be restocked in the new year, says the brand’s representative.

Going back in time, her first official public appearance with Prince Harry was in September when they attended the Invictus Games together. Meghan was spotted wearing a pair of tortoiseshell ‘Percy’ sunglasss by Finlay & Co. and wore them again while shopping in West London. Following Markle’s unofficial endorsement, the brand revealed that sales have since increased by 1,000 per cent.

People are already trying to predict the wedding dress the future royal will wear. Whatever her choice of brides wear may be, we can’t wait to see her walk down the aisle. We can almost hear the wedding bells ringing!


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