Jameson Juwily, a British permanent resident who was born in Sabah, managed to launch his lipstick brand in October 2013 in Britain. The MYJ Beauty London, an abbreviation for makeupbyjames which consists of lipsticks and lip glosses is currently being sold at The Pharmacy in Weybridge and he is approaching other retail stores in London.
Juwily, 37, spent the last five years managing his day job and creating a beauty brand of his own. During the day, he works at the Ministry of Justice for the British Government in London, helping those who need a representative to look after patients’ properties and affairs. By night, he works on his own beauty lipstick brand.
By adopting good time management and sacrificing leisure time, he is the first Malaysian to start a lipstick business in Britain. Juwily feels very proud of his achievement. This year, he is bringing his lipstick brand back to Malaysia as he wants to share his journey and offers Malaysians something different.
After his story was published in The Star last year, Juwily was contacted by Parkson to find out if he wanted his brand to be carried in the department store and recently, he launched his brand locally at Parkson in Sunway Velocity Mall Cheras, Kuala Lumpur and will be opening more counters at Parkson locations soon. The brand offers eight shades of lipstick and eight shades of lip gloss, sold at RM45 each.
Juwily’s late father was a primary school teacher in Sabah while his mother is a homemaker. He is the fifth of six children, and the only one living in London. In 2011, after graduating with a BA (Hons) in Advertising and Marketing Communication from the University of Greenwich in London, Juwily started conceptualising his dream beauty brand.
Make-up is familiar for Juwily as he worked as a beauty consultant in his first job in London with Smashbox, and later a make-up artist for Stila. He also took fashion and beauty courses at the London College of Fashion. He wants to create a brand that was original, influenced by the British theme. So, his lipsticks and lip glosses are named after streets and bridges in London.
His market research showed that many celebrities wanted beauty products with high-quality mineral ingredients that are safe. His lipsticks are mineral-based, with titanium dioxide and vitamin E to keep lips moisturised. All of his products are tested in a British laboratory and they were recently approved by Malaysia’s Health Ministry.
Building a brand is not easy especially in a competitive market in London. He did it with his own savings and lots of travelling to find the right factory to produce the products as he wants a high standard. The response received in London has been very good, and his customer base is growing steadily.
Juwily claims that it is easier to enter another country if he starts a brand in Britain. Now he is looking for the right partners in the Middle East like Dubai or Qatar. He is also looking for opportunity to launch the brand in another Asian country.